Your Growth, Our Expertise
The Four Pillars Of Beyondperks Are As Follows :
We design loyalty strategies that go beyond transactions—built to create emotional connections and lasting customer value.
Our approach blends global experience with local relevance to craft programs that truly differentiate your brand.
We help you understand the true cost and ROI of loyalty, turning guesswork into data-driven decisions.
Our proprietary models align member value, liability, and profitability to ensure long-term financial health.
We cut through the noise to help you choose future-ready platforms that scale with your growth.
With deep market insight and vendor access, we find tech that fits—not forces—a winning loyalty vision.
We turn loyalty from a cost center into a revenue engine through smart design, funding models, and partner strategies.
From merchant-funded rewards to gamified engagement, we unlock new streams of value for your brand.
About Beyondperks
Loyalty, Reimagined for Growth
Beyondperks was founded with a clear mission: to help brands transform their loyalty programs into engines of long-term profitability. In a world where points are plenty but profit is elusive, we bring clarity, structure, and commercial sense to loyalty.
What sets Beyondperks apart is not just our vision—it's our people. We've built a world-class network of consultants and advisors, each a specialist in their domain, operating across key global markets. Whether you're in Singapore, Sydney, Dubai, London, or New York—there's a Beyondperks expert ready to support your program's success. Together, we bring nearly 200 years of collective experience in designing, launching, and scaling loyalty and engagement strategies across verticals like retail, travel, banking, telco, and fintech.
About Gunjan Kumar
With over 26 years of deep domain expertise in Loyalty and Payments
Gunjan Kumar is a globally respected voice in loyalty innovation, with over 26 years of hands-on experience creating and commercializing customer engagement platforms across five continents. His journey has taken him to 58+ countries, partnering with brands to reshape how loyalty delivers real business impact.
Having held leadership roles across industry leaders like IBS Software, Collinson, Loylogic, Edenred, and Loyyal, Gunjan brings a rare combination of strategic insight and commercial execution. He founded Beyondperks with a simple belief: loyalty programs should drive profit, not just participation. Today, he works closely with brands and loyalty companies to help them unlock growth, reduce inefficiencies, and reimagine what loyalty can achieve.
Founder & CEO, Beyondperks
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