Loyalty Advisory that Delivers Growth, Not Just Gratitude
Beyondperks Helps Brands Design Smarter, More Profitable Loyalty Programs—Built To Engage Members, Enhance Spend, And Deliver Measurable Business Outcomes
What Our Loyalty Advisory Delivers
We Partner With Brands To Build, Optimize, And Future-Proof Loyalty Programs That Drive Deeper Engagement And Sustainable Revenue Growth—By Aligning Strategy, Economics, Innovation, And Technology
Loyalty Strategy Consulting
We craft bespoke loyalty strategies that align with your brand, business goals, and customer behavior.
What We Deliver :
- Market and competitor analysis to identify loyalty white space
- Member segmentation and behavioral profiling
- Brand-aligned value proposition development
- Strategic roadmap with phased rollout plans
- C-Level alignment and stakeholder buy-in materials
Program Design Including Loyalty Economics
We design loyalty programs that are engaging on the outside and economically sound at the core.
What We Deliver :
- Reward structure design aligned with member value and margin
- Liability modeling and breakage forecasting
- Earn-burn simulations and scenario planning
- Tier and benefit design that drives profitable behavior
- End-to-end business case with ROI projections
Program Optimization & Incremental Revenue Creation
We unlock the untapped potential in your existing loyalty program to enhance performance and revenue.
What We Deliver :
- Current program audit and performance benchmarking
- Conversion rate improvement strategies
- Merchant-funded rewards and co-branded offers
- Upsell/cross-sell enablement
- Partner ecosystem design for revenue growth
Loyalty Innovation Through Payments
We bring the future of loyalty to life—where payments, data, and engagement seamlessly converge.
What We Deliver :
- Payment-linked loyalty models (e.g. card-linked offers)
- Real-time earn and burn experiences
- Embedded finance and stored-value integrations
- Coalition programs powered by payment data
- Strategy for convergence of wallets and digital commerce
Meet Our Advisory Team
Industry Veterans With Proven Track Records In Loyalty Program Success
Steve Arsenault
United States
Loyalty Technology & Strategy Expert
Over 40 years of experience across the travel, airline, and hospitality sectors
A loyalty technology and strategy expert, he has helped both vendors and brands drive growth through smart platform choices.
Steve specializes in loyalty economics and program optimization, ensuring long-term value for program sponsors.
Sina Saidinayer
United Kingdom
Go-to-Market & Loyalty Programs Lead
Over 12 years across card-linked technology, employee benefits, and global rewards program
He specializes in taking loyalty propositions from concept to launch, with a strong focus on go-to-market strategy and international expansion.
Sina has deep expertise in building merchant and brand-funded offer ecosystems that drive customer engagement and partner value
Christian Heredia
Mexico
Technology Leader
26 years of transforming complex IT landscapes within regulated financial institutions
He has led core banking modernization, omnichannel rollouts, and advanced data architecture initiatives across Latin America.
Christian specializes in turning digital disruption into lasting competitive advantage through innovation, agility, and resilience
Kinola Pather
South Africa
Loyalty & Incentivisation Expert
Over 15 years of experience across banking, telco, insurance, travel, and retail
She has led the design and delivery of customer and employee reward programs, driving both emotional and transactional loyalty.
Kinola specializes in behavior-led offer design, scalable CVPs, and creating new revenue streams through strategic loyalty partnerships
Lucas Chuang
Taiwan
Loyalty & Customer Value Strategist
44 years across transportation, tourism, and logistics, including leadership roles at major airlines and travel companies
He has successfully led large-scale loyalty and operational initiatives through strategic planning, project execution, and change management.
Lucas specializes in aligning business goals with loyalty program requirements to drive long-term customer and organizational value
Seemant Shankar
India
23 years of experience in creating and executing industry-first and market-leading products
He has been in the Digital Media, Loyalty, Logistics, Artificial Intelligence, Blockchain and Gaming industries. Awarded the Entrepreneur of the Year for leading the scaling and the eventual IPO of the largest gaming company in India. Seemant specialises in creating high-impact AI-augmented products that drive market entry, expansion and scale across industries.
How WeDeliver
Our advisory services are designed to ensure that your loyalty program is not just operational—but exceptional. Across strategy, economics, optimization, and innovation, here's how Beyondperks brings your vision to life.
Loyalty Strategy Consulting
Aligning brand purpose with loyalty potential to create meaningful, differentiated member experiences.
Key Benefits
- Tailored strategies built around your business and member goals
- Proven frameworks adapted from global best-in-class programs
- Alignment of internal stakeholders through structured workshops
- Clear execution roadmaps with phased rollouts
What We Deliver
- Competitive landscape and customer insight mapping
- Brand-positioned value proposition development
- Loyalty archetype and member lifecycle blueprinting
- Business case aligned to acquisition, retention, and advocacy KPIs
- Executive presentations and stakeholder alignment sessions
Ready to Transform Your
Loyalty Strategy?
Schedule a free consultation with our loyalty experts to discover how we can help you drive customer retention and growth.
Book a Consultation
Schedule Directly
Prefer to schedule a specific time? Use our calendar to book a 30-minute consultation at your convenience.
What You'll Get:
- Free 30-minute strategy session
- Custom program assessment
- Preliminary recommendations
- No obligation consultation
Let's Schedule a Meeting
Let's Get in Touch
Let's Build Loyalty Together
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